Search Engine Optimisation (SEO)

85 - 95% of internet users use a search engine to find what they are looking for. 95% of those internet users will click on a link on the first page of search results. If a site ranks higher in a search engine for a specific search, it will have a better chance of bringing traffic to that site. SEO means optimising web pages for particular key phrases or words. This can give ‘naturally’ higher rankings at the search engines for chosen search terms.

Optimisation means getting a number of factors right – technical infrastructure; key words and phrases; page titles and H tags; enough relevant, well written copy; effective linking strategies; sitemaps and more. SEO is not about tricking the search engines but about understanding what elements search engines look for to help determine the relevance of the page to a search term. Organic SEO is long lasting.

SEO advantages

• Visitors are more likely to trust a site they find in the rankings, they feel it has been 'approved' by the search engine
• Improvements to websites made from a search engine perspective usually result in a more user-friendly website
• A well optimised website can appear across multiple search engines and search markets, at no extra cost
• Once good search engine rankings are achieved, as long as optimisation is on-going and monitored, then the rankings acquire a "snow ball" effect, increasing over time
• High search engine rankings can have a positive effect on branding

SEO disadvantages

• The time it takes to achieve results.
• The Results aren’t stable and absolutely controllable in comparison to Pay Per Click Advertising

ZingSEO are experts in optimising websites for organic search results. We recommend that all of your client sites should be optimised for web search, even if they want to do PPC as well. If you are not doing organic SEO work on client sites then your client will see no real benefit from the great site you have created.