Copy / Content Writing

Copy / content writing is a specialist skill. We have expert staff who know SEO, general marketing principles, and how to write good copy. Effectively SEO is just a matter of presenting material in a way that increases "findability" to people using search engines. This includes using keywords and phrases that represent or describe the products and services your client is marketing using the vocabulary that would be used by their target audience (avoiding in-house technical jargon). Sometimes it's just a matter of being specific. For example if a site is about property management and you have a page on "rentals", doing things like making sure the header says something like "house rentals" "renting a flat in Auckland" etc. rather than just "rentals" which could apply to any number of topics, will increase traffic. 

The right onsite and offsite content can drive traffic to a site and increase search engine rankings.  Content is probably the least emphasised yet single most important component necessary to successfully compete for a high search engine ranking.  Many web design companies do not place enough focus on all-important content. Part of the reason might be the time commitment involved, or often with CMS driven sites the content is simply left to the client to make up. The fact is that search engine marketing campaigns can be rendered nearly obsolete if relevant content is not part of a website. Long-term commitment to consistent additions and alterations of content to a site is also an important consideration to ensure that the content stays relevant.

We write copy for people first and robots second. We provide information that readers value and desire. By doing this we ensure that your clients site is well on its way to gaining customers. Quality content also helps with other aspects of SEO such as inbound link building. If your client has great content then in time others will want to link to your clients site, whether via other web sites, social media or other marketing channels. 

We write great content. Ask us for more info now.