Blogs & PR

87.4% of business respondents to a survey by toprankblog.com say they ‘successfully increased measurable SEO objectives as a direct result of blogging”. Asked how long it took to see an increase in measurable SEO performance indicators (links, ranking, traffic) as a result of blogging 54% of survey respondents saw results in 0-3 months and 94% within 12 months. However 67.2% of respondents cited resource issues (predominantly a lack of time and knowledge of ‘how to’) as the most common objection to implementing a blog. Let ZingSEO.com be that resource for your clients.

Benefits of blogging:

• Improving visibility and prominence in search engine results is by far the most important, it’s all about search.
• Increase overall online exposure. People don’t know about businesses if no one says anything.
• Helps improve Brand awareness and brand perceptions.
• Increase the quality of site traffic.
• Demonstrate the company is “up to date” by constantly providing fresh content.
• Increase of customers and potential customers awareness of what a company does.
• Increase transparency which in turn builds client loyalty.
• Puts a face on a company - helps deliver brand values
• Increase overall community interaction
• Increase colloquial “voice” of the CEO/CMO/CTO/Social Marketing specialist. Finding and amplifying the voice of the company/founder/visionary.

We can advise clients on what to write, what to link to and all other aspects of blog writing and optimisation.